Three Primary Reasons People Have A Hard Time Sponsoring

Having been in this industry for more than 25 years, people often ask, "Tom, why do I have a hard time sponsoring people?" Well, after much thought and analyzing I've discovered that there are three primary reasons people have a hard time sponsoring.

1) Most people don't like to sell. As a matter of fact most people are sales resistant. Have you ever gone to a store where the salespeople are on straight commission? The minute you walk in the store they get right in your face and say, "May I help you?" Your immediate response is "No thank you I'm just looking."

So, if most people don't like to sell and are sales resistant, how hard would it be to teach them to do something they really don't want to do? I don't know about you but I've found that task to be quite difficult. So why is it we talk to our prospects like we are salespeople? Here's a prime example of what I mean: "Hi John this is Tom Paredes. I recently joined a great company and we have a fantastic product..." The minute I mentioned product, John translated our conversation into, "What do I have to sell?" And what does John hate to do? John hates to s-e-l-l.

So why do we talk to our prospects like that? Well, because that is what we learned from our sponsor, who had no idea what this business was really about. But, it's not our sponsor's fault, our sponsor learned it from his sponsor, who learned it from his sponsor and so on, all the way up to a sponsor who is no longer in network marketing. Sadly, we continue to do the things that just don't work.

2) Most people suffer from low self-esteem. And because most people have low self-esteem how hard do you think it would be to raise their self-esteem after only one or two brief meetings with them? Would you say that could be next to impossible?

3) The third discovery... most people don't like change, even if it's a positive change.
Discovering what people don't like was one thing... learning what they like to do and what they can do, now that took a while longer. However we found out that most people can follow instructions. It doesn't matter what job they have, most people can follow instructions. If the boss says, "Follow these instructions and I'll pay you," the employee complies and gets paid. That was it! People can follow instructions... an amazing discovery!

We decided to field-test our finding in Puerto Rico. We chose Puerto Rico as our test site because it is an area of 100 miles by 35 miles and already had 200+ network marketing companies. Our first meeting consisted of three distributors and 15 prospects. We introduced a System that only required that they follow instructions. They didn't have to be salespeople. They didn't need high self-esteem. They didn't have to change. All they had to do was follow instructions, and they did. As a result, 18 months later we had 10,987 distributors. Since then we have taken the System to Central and South America and have had the same incredible results.