Why Most People Will Never Succeed In Network Marketing – Or Anything Else (Excerpt From The Sponsoring Techniques Manual)

You’ve seen it, haven’t you? Maybe you have some friends who work hard, very hard to build their network marketing business. They go to meetings. They give meetings. They attend trainings and rallies. They read motivational books and listen to tapes of enthusiastic speakers.

But they never seem to get ahead.

And they will never get ahead – unless someone tells them the truth – the real inside secrets of network marketing and how it really works.

Once you know these truths, network marketing is easy. It becomes a way of life. You’ll go from one success to another, from creating new leaders to successful opportunity meetings – because you know these secrets.
Are you ready to learn these truths and principles for network marketing mastery?
Great!

Let’s get started.

How Kevin Wasted 20 Years Of Effort
I’m taking a walk with my friend, Kevin. He’s discouraged.

After 20 years of struggling in network marketing, he is still earning just a few hundred dollars a month – barely enough to qualify as a good part-time job. Our conversation goes something like this:

Kevin: “I can’t believe my best distributor quit to go with another company after all the training and help I gave him. It’s like none of my effort even mattered.”

TP: “So what did you teach him?”
Kevin: “Oh, the usual. How the product worked, the names of the company leaders, how the compensation plan worked. He memorized all these facts too.”

TP: “So why do you think he quit and joined another opportunity?”

Kevin: “I don’t know. He just seemed so detached. He wasn’t emotionally involved. It was just a way to earn money for him, I guess. So when the next opportunity offered a chance to possibly earn more money, well, I guess he just decided to give that a try.”

TP: “Over the last 20 years, have you had a lot of distributors quit?”

Kevin: “Sure. Most quit. I think they are all losers! Can’t they see what I see? Why don’t they understand?”

TP: “Hmmm. Who trains these people you sponsor?”

Kevin: “I do. I teach them everything I know.”

TP: “If all of the information they have comes from you, and they quit after receiving your information . . . what do you think is happening?”

Kevin: “Well, if I’m not giving them the right information, of course they’ll quit. Wait! That’s it! Maybe I’m not giving my new distributors the information they need to become successful. In fact, the information and training I’m giving my distributors now is making them unsuccessful. Ouch!”

TP: “I think you have a point. So let’s see, what information you are giving them. Are you teaching them the four core values?”

Kevin: “Huh? What? What do you mean the four core values?”

TP: “Everything in network marketing changes. If you teach your distributors about the company and the officers, what happens when new management comes along? Your training changes, right?”

Kevin: “Right.”

TP: “If you teach your distributors about the products, and the company changes the products, your training changes, right?”

Kevin: “Right. I see. The company and product information is changeable.”

TP: “If you teach your distributors about the compensation plan and the compensation plan changes . . .”

Kevin: “I got it. All these things are secondary. They aren’t about network marketing. They are just some facts. I’m beginning to understand that the company, products, and compensation plan really have nothing to do with network marketing. So what is network marketing really about?”

TP: “I’m glad you asked. Too many people have wasted years and years of their lives thinking that they are doing network marketing. But they aren’t. They’re simply memorizing things – things such as how much money you can make on level three of the compensation plan, or memorizing sentences to close a prospect. These things aren’t network marketing.”

Kevin: “Okay, I’ve wasted 20 years doing exactly what you’ve said, memorizing and teaching things. So what is network marketing really about?”

TP: “It’s about understanding and living the four core values. That’s it. If you understand the four core values:
- Prospecting becomes easy because prospects see that you understand what they want.
- Sponsoring becomes easy because you can show prospects how to get what they truly want in their lives.
- Training becomes easy because you simply teach the four core values to your new distributors.
- Leadership is easy because you automatically create self-sufficient leaders who understand the real network marketing, and these leaders understand it’s not the things that make the difference.

Kevin: “Wow! This is different. What you are saying is that there are four core values that are universal. That these four core values apply to everyone, every prospect, every distributor, every leader, right?”

TP: “Right. Now you got the picture. It doesn’t matter if you are a prospect in Italy, a distributor in the United States, or a leader in Costa Rica – these four core values are universal. This is the real network marketing. When you understand and teach the four core values, you’ll have a powerful influence over people’s lives. Why? Because you’ll know and understand these values. People will be instantly attracted to you because you’ll have this information that they desperately want to fulfill their lives.”

Kevin: “So instead of teaching magic closing phrases, I should have spent my career teaching these four core values, right?”

TP: “Exactly. These four core values will build you a lifelong, stable, growing network marketing business. This is something you want, right?”

Kevin: “You bet! So teach me the four core values so I can start changing the world, changing my network marketing business, and start changing me.”

So What Are Values?
Values are the cornerstones and the foundations of how people make their decisions. Values are powerful motivators and will drive people to action.

For example, let’s say that one of your mother’s values was . . . spending time with her children.
Now a friend comes by your home and says to your mother, “Let’s go shopping. Leave the kids at home. They’ll be okay. Let’s go to the new shopping mall that just opened.”

Your mother has a decision to make. Does she abandon you and your brothers and sisters and take a little walking tour of the new mall with her friend?

Or does she tell her friend that she wants to stay home and take care of her children?

Because one of your mother’s values is spending time with her children, the decision is easy. She stays home and spends quality time with her children.

Another friend comes by your home and makes the following offer to your mother, “If you leave your children at home and come with me to the party, I’ll give you five dollars.”

Your mother’s response would be easy to guess, wouldn’t it? Her value of spending time with her children is more powerful than money, isn’t it? She wouldn’t abandon her children for five dollars.

One day at work, the supervisor makes the following offer to your mother. She says, “If you stop working on the Smith project, and start working on the Jones project, I’ll give you Friday off.”

Well, the Smith project is easy, pleasurable work. But the Jones project is miserable work. Your mother would have to work with rude people, put up with stressful deadlines, and generally have a miserable time.

So what will be your mother’s decision? Will she take the distasteful Jones project to have an extra free day with her children?

Or, will your mother continue working the easy Smith project?

Because your mother’s primary value is spending time with her children, the decision is easy. She’ll make the personal sacrifice to work on the Jones project so that she can spend time with you and your brothers and sisters.

See how powerful our values are?
- They shape our lives.
- They make our decisions.
- They motivate us to do things that are difficult.

Now everyone has different values and some values are higher in priority.
Here are some common values people have . . .
- Earn more money
- Get recognition
- Have power over people
- Greed
- Time to walk in the park
- Career advancement
- To look attractive

Can you see how these values shape decisions and lives?

For example, you might not sit under a special hair dryer with curlers for two hours every day. However, if one of your values were to look attractive, then you’d be motivated to sit under that special hair dryer. People do things because of their values.

People rob banks because their values include greed, more money, and maybe even recognition. People die on the battlefield because their values include love of their country and patriotism.

And, network marketing distributors will talk to strangers, go to meetings, and build a large organization because of their values.

So it is important that we teach and explain the right values to people. If we teach the wrong values, maybe these wrong values won’t motivate our distributors to do the right things to become successful.

Remember Kevin?

When I asked Kevin what values he taught to his distributors, he said, “Oh, I don’t know. I didn’t know I was suppose to.”

He left it to chance. And chances are that his new distributors didn’t have the right values or didn’t know which values to learn in order to become successful.

All this value thing is starting to make sense now, right?

The bottom line is:

People (prospects, distributors and leaders) do things based upon their values.

Our job is to simply teach them the right values to become successful in network marketing.

Which Values Do We Teach To Our Prospects,

Distributors And Leaders?

The four core values.

What’s that? What are the four core values? Why do we call them “core?”

There are four universal values that everyone in the world shares. These four core values are in every human being.

If we can:
- Teach people that they have these four values
- Teach people what these values mean and what they can do for their lives, and
- Teach people how network marketing can help them fulfill these four core values

Then everything else is easy. Everything else in network marketing is automatic.

What I mean by automatic is, once you have helped people understand and master these four core values, then . . .

Prospecting becomes easy because prospects see that you understand what they want

Sponsoring becomes easy because you can show prospects how to get what they truly want in their lives

Training becomes easy because you simply teach the four core values to your new distributors

Leadership is easy because you automatically create self-sufficient leaders who understand the real network marketing, and these leaders understand it’s not the things that make the difference

Sound familiar?

This is what network marketing is really all about. It’s not about memorizing things or memorizing sales pitches that you’ll use on unsuspecting prospects.

This is why Kevin spent 20 useless years attempting to do network marketing. His only mistake was:
He didn’t know what to do!

If Kevin were your friend, how would you feel?

Sad? Would you have sympathy? Depressed that your good friend lost 20 years of his life?

That’s how I felt.

That’s why you and I must teach others the secrets of network marketing: the four core values.

Let’s start now!