The 12 Key Insights

Sponsoring is easy, you know the 12 key insights. Most networkers make the big mistake of trying to recruit people. That's wrong. Recruiting is for salespeople. You have to recruit lots of people to make a living.

Sponsoring. Now that's different. You only need to sponsor three or four people who want to learn the skills and believe that they can succeed. If you accomplish this in your entire networking career you'll be very successful. Are skills and techniques the Key insights?

Techniques and skills are nice. They are even necessary to build your business. But, you can train a parrot to say the right things, to mimic certain skills and techniques.

The key insights are totally different. They are the big picture, the understanding of what's really happening. If you comprehend these insights, then you'll understand what needs to be done in almost every situation.

So the important things for networkers to do is to discover and master the 12 key insights, right? Definitely. Knowing the big picture and understanding the dynamics of networking makes our job simple. This keeps us from having our downlines quit, from having empty opportunity meetings, and from wasting time on useless presentations.

How do the 12 Key Insights work?
Here's one example of the key insights and how the insight changes the way a distributor approaches the business.

What is the best product or service you have? Distributors who are in nutritional companies talk about their vitamins. Those who are in a long distance program talk about their calling cards. And, they may have a great vitamin or a great phone program. But let me ask you, "Will everyone want your vitamin or phone opportunity?"

What if you had a product that everyone wanted and nobody had it but you? Would you consider yourself to be in an exceptional position?

Well, you do have such a product. It's called FREEDOM. And that's what this industry offers us. The opportunity to earn money and to have the time to spend it. How will this insight change and empower a new distributor?

Well, instead of selling product to customers and distributors, the main part of the sponsoring presentation will revolve around helping the prospect define and desire freedom. Once the prospect assimilates this concept, nothing will stand in this prospect's way.

The relatives can be negative, the products can be back-ordered, the weather can be bad, the economy can be challenging... none of that matters. The prospect is focused on achieving freedom.

This is why many distributors experience negative reactions, downline dropouts, and frustrating experiences in their network marketing careers. The age-old question.

A lot of people think that if you get in on a ground floor company they will have a better chance for being successful.

Others think that looking for a stable company with a few years under their belt is more important.

What do I think?
I think that if you know the 12 key insights it doesn't matter if they company is ground floor or a few years old. And if you don't know the 12 key insights, it still doesn't matter because you won't be able to build your network.

Field Testing
We took three distributors and applied the 12 key insights, and 18 months later we had 10,987 distributors. I would consider that to be pretty good duplication.

I should add that this one field test used only person-to-person sponsoring. We didn't even utilize some of the popular tools such as: fax-on-demand, voice mail, long distance sponsoring, e-mail, etc. The average person may not have the money or the expertise to start using these tools right away. However, everyone can learn and utilize the 12 key insights.

Was my organization successful before learning the 12 key insights? Well, my organization was large, but not a duplicatable organization for everyone. In other words, I had to learn how to build the network just one time, and make it strong and consistent.